Women overpower men in buying decisions
Archicentre, the building advisory service of the Australian Institute of Architects, says its poll in determining which gender has more influence over home buying has revealed women win hands down.
According to the Archicentre website poll of 800 people across Australia, only 8% of purchasing decisions were made by men, 62% were made by women and 30% were a joint decision.
The poll asked the direct question of who has most influence in buying a home: women, men or is it a joint decision?
Robert Caulfield, managing director of Archicentre, says that in the past decade we’ve seen significant changes in the design of homes where the kitchen has now become part of an open plan living area, allowing for far more family social interaction.
“This is a trend we believe has a lot to do with the influence of women on design,” he says. “The poll also signals a clear message for vendors to make sure they pay attention to the female influence in making the purchasing decision when preparing their home for sale.”
